so slide shows then

We are a literate, visual culture. We are a digital culture. In the analogue age, mechanically operated streams of slides appealed to our literate, sequential sense. Incandescent images of foreign trips watched in semi-darkness. Little wonder then that the digital emulator of the slide show mimics this process. A world of text imposed upon seascapes, text that moves, text that screeches to a halt like a car. Post-modern PowerPoint has abandoned some of the more cheesy effects, as if to pretend that late 90s cool never existed. Actually, at the cutting edge of public presentation in the mid 90s was the use of web browsers to present at public events. After all, we were newly socialised in the art of documents that jumped. We could follow pre-wired hotspots between visual elements in a way that Guttenberg could not have imagined. Sadly, he could very easily have imagined sequences of slides with text on them. PowerPoint presentations are essentially toddlers’ books that glow in the dark. Due to market forces, they have become the norm. For something that reflects the thought processes of a human somewhat more accurately, check out Prezi.